1. Agreement and eligibility
These Terms of Service ("Terms") govern access to the Meruit website, application and related services (the "Service") and form an agreement between you and Meruit ("Meruit," "we," "us" or "our"). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.
You must be at least 18 and legally able to enter this agreement. Meruit is intended for business use. If you act for a law firm, agency or other organization, you represent that you have authority to bind it, and "you" includes that organization. A separate agreement signed by you and Meruit controls over these Terms only to the extent it expressly conflicts with them.
2. What the Service provides
Meruit provides tools for marketing performance reporting, aggregate case economics, account connection checks and AI search visibility records. Features may be in early access, require separate configuration, or be marked as coming soon. Demo data is illustrative. Purchase decisions must be based on features actually available, not a roadmap or an expected release date.
Meruit does not provide legal advice or legal representation, and using it does not create an attorney-client relationship. Reports, metrics, observations and recommendations are informational. You remain responsible for advertising decisions, intake decisions, professional obligations and compliance with rules applicable to legal advertising and client information.
We do not guarantee leads, signed cases, revenue, profitability, advertising approval, rankings, AI mentions or any other business outcome. Third-party reporting and AI search results can change, contain errors or use different attribution methods. You must evaluate information before relying on it.
3. Accounts and connected platforms
Provide accurate registration information, safeguard your account, and allow access only to authorized people. You are responsible for activity you authorize and for promptly notifying us of suspected compromise.
Connect an advertising account, CRM or client workspace only if you have permission to do so. Agencies must obtain the necessary client authority. You authorize Meruit to access the data needed for the features you select, within the permissions granted. A platform's permission screen may include broader management permissions even where the current connector only reads data.
Google sign-in is separate from advertising access. Connecting an ad account does not automatically establish a relationship with a Meruit or agency manager account. Any manager invitation, acceptance or campaign-management authorization requires the applicable separate steps and permissions.
Third-party services have their own terms, policies, fees, availability and access requirements. You are responsible for your use of those services and any ad spend. Disconnecting in Meruit removes the stored connection credentials; it does not cancel advertising, revoke permissions inside a provider's settings, or remove an existing manager relationship.
4. Your information and responsibilities
You retain your rights in information you submit or authorize Meruit to access. You grant us the limited permission needed to host, process, transmit and display it to provide, maintain and protect the Service, consistent with our Privacy Policy. This permission does not transfer ownership or authorize unrelated sale of your information.
You are responsible for having the rights, notices and permissions needed to provide information and for its accuracy. Use aggregate metrics and public evidence where possible. The current Service is not a case-document repository. Do not submit privileged communications, medical records, government identifiers or sensitive client narratives through general notes or reporting fields. Any use involving regulated data must be separately assessed and supported by the necessary agreements and safeguards.
Keep independent copies of information needed for your business or professional obligations. Before closing an account, arrange to retrieve information you need. You may contact us for an available copy or deletion assistance.
5. Fees, renewals and cancellation
Creating an early-access account does not by itself authorize a charge. Paid services, if offered, require your agreement to the price, billing period, applicable taxes and other purchase terms shown at checkout or in an order form. Platform ad spend and third-party fees are separate unless your order expressly includes them.
A subscription renews automatically only if you expressly agree to recurring billing. The applicable price and renewal frequency must be disclosed before purchase. Cancel before the next renewal to prevent future renewal charges. We will provide required notice of price or renewal changes; changes will not be applied retroactively to a paid period.
To cancel, use any cancellation control provided with your subscription or email mike@twotreesppc.com from your account email with the subject "Meruit subscription cancellation." An identifiable cancellation request received before renewal stops the next renewal. Additional cancellation methods and notices will be provided where required by law. Cancellation normally takes effect at the end of the paid period, with access continuing until then unless you request account deletion or access is suspended for a valid reason.
6. No refunds
All payments to Meruit are final and non-refundable, except where a refund is required by applicable law. Meruit does not provide refunds or prorated credits for partial subscription periods, unused time, unused features, downgrades, voluntary cancellation, or dissatisfaction with marketing results.
Stopping use, disconnecting a platform or deleting an account does not entitle you to a refund for an already-paid period. Cancellation stops future renewal charges as described above; it does not reverse prior authorized charges.
This policy does not waive any non-excludable statutory right or remedy. It does not authorize duplicate, incorrect or unauthorized charges, or limit your lawful right to dispute them. Contact us promptly about a billing error so we can investigate and correct it. Any refund or credit required by law will be provided.
7. Acceptable use
You may use the Service for your organization's legitimate business activities, including authorized agency work for clients. You must not:
- Access another organization's accounts or data without permission, or misrepresent your authority.
- Bypass access controls, probe for unauthorized data, interfere with the Service, or introduce malicious code.
- Use the Service for fraud, unlawful activity, infringement, prohibited discrimination or misleading advertising.
- Resell access to the Service or copy its software except under a separate written agreement or as permitted by law.
- Use connected platform data in a way that violates the provider's terms or applicable privacy requirements.
8. Meruit's ownership
Meruit and its licensors retain rights in the Service's software, design, branding and other materials, excluding your data and third-party materials. Subject to these Terms, you receive a limited, non-exclusive right to use the Service for its intended purpose during your authorized access. Third-party names and trademarks remain the property of their owners. References to a platform do not imply its endorsement of Meruit.
9. Availability, suspension and termination
The Service may be interrupted for maintenance, security needs, provider outages or events outside our control. We may improve or change features, subject to any express commitments in your order and applicable law. We will provide reasonable notice of a material discontinuation when practical.
We may suspend or terminate access where reasonably necessary to address a material breach, nonpayment, unauthorized activity, a security threat or a legal requirement. We will provide notice and an opportunity to resolve the issue when practical and appropriate. You may stop using the Service or request account closure at any time, subject to any existing payment commitments.
After termination, your right to use the Service ends. Data handling follows the Privacy Policy. Provisions that by their nature should continue, including payment obligations, ownership, liability limits and dispute terms, survive termination. Nothing in this section removes a remedy required by law.
10. Disclaimers and limits of liability
To the extent permitted by law, the Service is provided "as is" and "as available." We disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement, and do not warrant uninterrupted operation or that all information will be complete, current or error-free.
To the extent permitted by law, Meruit will not be liable for indirect, incidental, special, consequential or punitive damages, or lost profits, business opportunities, goodwill or anticipated savings arising from the Service. Meruit's total liability for claims arising from or relating to the Service will not exceed the greater of US$100 or the fees you paid to Meruit for the Service in the 12 months before the event giving rise to the claim.
These exclusions and limits do not apply to fraud, willful misconduct, gross negligence, or any liability or consumer right that cannot lawfully be excluded or limited. They apply only to the extent allowed in your jurisdiction.
11. General terms and contact
California law governs these Terms, without its conflict-of-law rules, except where mandatory law requires otherwise. Subject to any non-waivable venue rights, disputes may be brought in the state or federal courts serving Sacramento County, California. These Terms do not require arbitration or waive any right to participate in a class action.
We may update these Terms by posting a new version and revising the date. Material changes will be communicated through an appropriate notice, such as email or the app, before taking effect where required. Changes do not retroactively remove accrued rights, and we will obtain renewed agreement when required. If a provision is unenforceable, the remaining provisions continue to apply. Failure to enforce a provision is not a waiver.
For support, billing, cancellation or questions about these Terms, contact Meruit, attention: Michael Wisby, at mike@twotreesppc.com. For information about personal data, read our Privacy Policy.